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Wednesday, 25 November 2009
Diary
September 8th: We started to construct our blogs and added the summer analysis homework.
September 9th: After a discussion, our group agreed on creating a promotional video for Motörhead’s ‘Ace of Spades’.
September 10th - 11th: After choosing the song, we thought showered our ideas and completed audience research in the form of a questionnaire. On receiving the results, we decided that the most successful music video would include both narrative and performance footage.
September 15th - 16th - We arranged to shoot performance footage. We chose to use actors for the band who would suit the genre of the song. We supplied our own instruments to minimize the chance of drawbacks during the filming.
September 21st - 25th: We began filming the narrative and then uploaded our footage onto ‘Premiere Elements’.
October 12th – 21st: After another film shoot we produced a rough cut. This was shown to our peers and teachers and we received feedback. We decided to re-shoot both sections, as we thought it was necessary to gain the highest grade possible.
October 21st – 23rd: We looked at Music Video Theory and the theorists, Andrew Goodwin and John Stewart.
October half term: During the holidays, we re-filmed the narrative.
November 2nd: We began to put together our new video with the narrative footage shot over half term.
November 3rd: I began to create DVD covers and a magazine advert for the video’s release. I decided to complete this individually as I felt I could complete this work to a higher standard.
November 10th-24th: For the last few weeks of the project, I used all the free time I had to complete the final product before the deadline.
November 25th: After editing the vast majority of the video and completing my individual tasks by the 24th, I was able to use the final day to tidy up and improve the work on my blog.
September 9th: After a discussion, our group agreed on creating a promotional video for Motörhead’s ‘Ace of Spades’.
September 10th - 11th: After choosing the song, we thought showered our ideas and completed audience research in the form of a questionnaire. On receiving the results, we decided that the most successful music video would include both narrative and performance footage.
September 15th - 16th - We arranged to shoot performance footage. We chose to use actors for the band who would suit the genre of the song. We supplied our own instruments to minimize the chance of drawbacks during the filming.
September 21st - 25th: We began filming the narrative and then uploaded our footage onto ‘Premiere Elements’.
October 12th – 21st: After another film shoot we produced a rough cut. This was shown to our peers and teachers and we received feedback. We decided to re-shoot both sections, as we thought it was necessary to gain the highest grade possible.
October 21st – 23rd: We looked at Music Video Theory and the theorists, Andrew Goodwin and John Stewart.
October half term: During the holidays, we re-filmed the narrative.
November 2nd: We began to put together our new video with the narrative footage shot over half term.
November 3rd: I began to create DVD covers and a magazine advert for the video’s release. I decided to complete this individually as I felt I could complete this work to a higher standard.
November 10th-24th: For the last few weeks of the project, I used all the free time I had to complete the final product before the deadline.
November 25th: After editing the vast majority of the video and completing my individual tasks by the 24th, I was able to use the final day to tidy up and improve the work on my blog.
Tuesday, 24 November 2009
Rough Cut Feedback
After submitting a first draft, we received feedback. This was completed by the teachers and other members of the class on what they liked about the video and what they thought we needed to do to improve it. After looking at the responses, it would appear that there was a few recurring suggestions, therefore when working towards our finished product, we will use the key suggestions, to help us progress to a higher quality video.
The first point, I felt was of great significance, was to reduce the length of each shot. By shortening the duration of each clip, it would mean the footage will sustain the fast pace rhythm of our chosen song, which conforms to Andrew Goodwin’s theory that in a music video there must be a relationship between the music and the visuals.
Another way we could improve, which has been suggested in the feedback, was to make sure the performance footage was in synchronisation with the song. I felt this was the most vital change we had to make to our video because without this, it would not appear to be a professionally made product. To achieve this change and make the song look like it is being played rather than mimed; it will require the clips to be edited more carefully in ‘Adobe Premiere’.
Some of our ideas gained some positive comments. These included the locations we decided to shoot both the narrative and performances sections in, the costume and props used and several camera angles we used. The first being a close-up tracking shot of the poker chips being pulled towards the winning player in the narrative segment and the second, an over-the-shoulder shot of the drummer during the performance piece. Due to their popularity, these will all be included in the final draft of our project.
The final piece of advice I believe will help us accomplish a successful music video, is to use a wider variety of shots, including more close-ups of the vocal lines, drum beats and solo riffs in the performance section. By doing this, it will allow us to begin to work towards our first point of cutting down on high duration clips, because we will have more material to choose from.
Although, each piece of advice we received can be used to great effect, I think that to achieve the best result possible, all three must be combined with the existing ideas we gained compliments for.
The first point, I felt was of great significance, was to reduce the length of each shot. By shortening the duration of each clip, it would mean the footage will sustain the fast pace rhythm of our chosen song, which conforms to Andrew Goodwin’s theory that in a music video there must be a relationship between the music and the visuals.
Another way we could improve, which has been suggested in the feedback, was to make sure the performance footage was in synchronisation with the song. I felt this was the most vital change we had to make to our video because without this, it would not appear to be a professionally made product. To achieve this change and make the song look like it is being played rather than mimed; it will require the clips to be edited more carefully in ‘Adobe Premiere’.
Some of our ideas gained some positive comments. These included the locations we decided to shoot both the narrative and performances sections in, the costume and props used and several camera angles we used. The first being a close-up tracking shot of the poker chips being pulled towards the winning player in the narrative segment and the second, an over-the-shoulder shot of the drummer during the performance piece. Due to their popularity, these will all be included in the final draft of our project.
The final piece of advice I believe will help us accomplish a successful music video, is to use a wider variety of shots, including more close-ups of the vocal lines, drum beats and solo riffs in the performance section. By doing this, it will allow us to begin to work towards our first point of cutting down on high duration clips, because we will have more material to choose from.
Although, each piece of advice we received can be used to great effect, I think that to achieve the best result possible, all three must be combined with the existing ideas we gained compliments for.
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